Website relaunch
New design, clean technology, better content – planned so that existing links and Google rankings are retained as far as possible.
A relaunch is more than a new design. Anyone who changes addresses, merges pages or switches systems risks visitors and search engines no longer finding existing pages. That is why we plan the move page by page.
Typical reasons are a website that works poorly on a smartphone, loads slowly, looks outdated or can no longer be technically maintained. Often the offer no longer fits either: new services, new audiences, a new look.
Sometimes revising individual pages is enough. Whether a complete relaunch is needed, we clarify in the initial consultation based on your existing website.
The goal is a better website without losing what works today. That is why every relaunch starts with an inventory.
Which pages are visited, which bring in enquiries, which addresses are known to Google or linked from other websites? We secure this information before the rebuild.
A clear page structure and a contemporary design based on your look.
Every old address with a new equivalent is permanently redirected to the matching new page – so that visitors, links and search engines arrive at the right destination.
Your domain is kept. We plan the switch of domain, hosting and email together so that outages are avoided as far as possible.
Update outdated texts, merge duplicate pages, add missing information.
Submit the sitemap, check Search Console, monitor error pages and redirects.
For Dansk Cottage we run seven domains with redirects, canonical tags and language references (hreflang). Exactly this technology decides in a relaunch whether visitors and search engines find their way to the new website.
A relaunch has succeeded when nobody lands on an error page.
1. Initial consultation: free and without obligation – by phone, video, email or WhatsApp. We clarify what your website should achieve, what content already exists and which package fits.
2. Written quote: with a fixed price and a clearly described scope. You can review it conveniently online and sign it digitally.
3. Build: design, copy, technology and search engine fundamentals. We incorporate your feedback in rounds of revisions (PREMIUM: up to two, PROFESSIONAL: three).
4. Launch: on your domain, with SSL encryption and technically integrated legal notice and privacy pages.
5. Afterwards: hosting & support at a fixed monthly price if you wish – or you run the website with your own provider.
For an assessment, the address of your existing website is enough to start with. Enter it in the form – then we can get an overview before the conversation.
Dansk Cottage Digital is run by Arndt and Jan Floto from Hamburg. We conceived, wrote, designed and built the multilingual website of our holiday home Dansk Cottage ourselves – it is our most important reference project. More about us
The effort of a relaunch depends on the size of the existing website. Our packages serve as a guide; after reviewing your website you receive a written quote.
Above all, not losing anything that works today: all important old addresses are redirected to matching new pages (301), well-visited content is retained or improved, and page titles are deliberately kept or rewritten. After launch, the sitemap, Search Console and possible error pages are checked.
Yes. Set-up on your domain is part of every one of our packages. If individual page addresses change during the relaunch, we redirect the old addresses to the new ones.
Not necessarily. Risks arise mainly from missing redirects, deleted content and carelessly changed page titles. With careful planning these risks can be kept small. Temporary fluctuations after a relaunch are possible, and nobody can guarantee rankings.
Gladly, provided they are up to date and you hold the rights to the images. It is often worth revising and shortening texts at the same time. We decide together what is carried over, revised or newly created.
That depends on the size of the existing website and the desired result. Our packages from €1,490 excl. VAT serve as a guide. After reviewing your website you receive a written quote with a fixed price.
Give us the address of your existing website and tell us what you want to change. We will take a look and get back to you personally.
No obligation and free of charge – we will get back to you personally.
An overview of everything we offer: Web design & hosting for businesses
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