Technical SEO
Indexability, robots.txt, XML sitemap, canonical tags, redirects, HTTPS and loading times.
- Clean status codes
- Sitemap and Search Console
- Fast, mobile pages
Search engine optimisation
Search engine optimisation for small businesses
Technically sound, clear content, locally findable: SEO fundamentals that suit your business – without tricks and without ranking promises.
Good visibility on Google rarely comes from a single trick. It is the result of clean technology, content that answers real questions and a well-maintained Google Business Profile. We put these fundamentals in place for your website.
Where visibility often fails
Many small businesses regularly receive offers for “number one on Google”. That isn’t reputable: nobody can guarantee rankings, and some methods can even harm a website.
At the same time, visibility often fails on the basics: missing or duplicate page titles, content only in images or PDFs, pages that search engines aren’t even allowed to crawl, or opening hours that differ everywhere.
- Website is hardly found
- Dubious ranking promises
- Technical errors go unnoticed
- Content doesn’t answer customer questions
- Business Profile incomplete
- No measurement of what works
What our search engine optimisation includes
We follow the official guidelines of the search engines and what really helps your customers.
On-page optimisation
Clear page titles and descriptions, a logical heading structure, meaningful link texts and image descriptions.
- One clear main heading per page
- Internal linking
- No duplicate content
Local SEO
Google Business Profile, consistent contact details and clear information about location and service area.
- Complete Business Profile
- Opening hours the same everywhere
- Location and services on the website
Structured data & measurement
Schema.org markup that matches the visible content, Google Search Console and – with consent – Google Analytics.
- Only accurate markup
- Indexing under control
- Measurement with privacy consent
International SEO
Language versions with hreflang references and dedicated content for each market – as we have done at Dansk Cottage.
- Language and country versions
- No duplicate content across domains
- Adapted terms for each market
AI-powered search
Content that answers questions clearly, and a robots.txt that doesn’t unintentionally lock out search systems such as Google or ChatGPT search.
- Content in the delivered HTML
- Clear, quotable answers
- No hidden tricks
To be honest
No reputable provider can guarantee specific rankings on Google or mentions in AI answers. What we can promise: a technically clean website, understandable content and fundamentals that comply with search engine guidelines.
Good content for people is also the best foundation for search engines.
- Technically clean website
- Clear page structure
- Well-maintained Google Business Profile
- Measurable fundamentals via Search Console
- Content that answers customer questions
- No risky tricks
How we work together
1. Initial consultation: free and without obligation – by phone, video, email or WhatsApp. We clarify what your website should achieve, what content already exists and which package fits.
2. Written quote: with a fixed price and a clearly described scope. You can review it conveniently online and sign it digitally.
3. Build: design, copy, technology and search engine fundamentals. We incorporate your feedback in rounds of revisions (PREMIUM: up to two, PROFESSIONAL: three).
4. Launch: on your domain, with SSL encryption and technically integrated legal notice and privacy pages.
5. Afterwards: hosting & support at a fixed monthly price if you wish – or you run the website with your own provider.
If you already have a website, we take a look at it before the conversation and name the most important issues. Simply enter the address in the form.
Dansk Cottage Digital is run by Arndt and Jan Floto from Hamburg. We conceived, wrote, designed and built the multilingual website of our holiday home Dansk Cottage ourselves – it is our most important reference project. More about us
Transparent prices
Basic search engine optimisation is included in every package. PREMIUM adds local SEO, Google Search Console set-up, sitemap and performance optimisation; PROFESSIONAL a comprehensive SEO structure and structured data. For SEO on an existing website we prepare an individual quote.
Frequently asked questions
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SEO ensures that search engines can crawl and understand your website and match it to relevant searches. For small businesses, local search is particularly important: people in your area searching for your services should find you. It doesn’t replace good services, but makes them visible.
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No – and nobody reputable can. Rankings depend on many factors that no provider controls, including competition, search behaviour and Google’s assessment. Google itself warns against providers who guarantee rankings.
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New or changed pages are often crawled within days to weeks. It usually takes longer for improvements in visibility to show: in its guidance on hiring an SEO, Google states a period of four months to a year.
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Local SEO targets searches with a local reference, such as “hairdresser near me” or “carpenter Hamburg”. It includes a complete Google Business Profile, consistent contact details online and a website that clearly names location, service area and services.
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That can’t be guaranteed. The prerequisites are that search systems are allowed to fetch your pages – for ChatGPT search that is the crawler OAI-SearchBot –, that the content is directly in the HTML and that it answers questions clearly and factually. We put these fundamentals in place; we reject hidden text and other tricks.
Request SEO for your website
Tell us your website and your most important services. We will get back to you personally with a first assessment and a no-obligation quote.
Tell us about your project
No obligation and free of charge – we will get back to you personally.
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